charli xcx

Bec directed this short video which sees Charlie XCX, off the back off her Dazed cover shoot react to some of the most popular memes on the internet about herself. Bec and some colleagues were tasked with coming up with a format overnight, based around the Dazed and Confused tagline, Making It Up As You Go Along. The series featured Charlie XCX, Doja Cat, Lil Nas X, Soju, Harry Freegard and Crystal and had them react to unexpected prompts they pulled out of a box. Video production took place off the back of some of Dazed’s editorial cover shoots and the results were fast paced and fun bits of content for some social media phenomenons and cultural icons. The videos are testament to being able to bring a team together, in a blink of an eye, and laugh through the awkward moments.